A sex toy companya> in the U.K. has been honored by <a href="https: with one of the “most prestigious” business awards in the country.
Lovehoney — the biggest online adult retailer in the world-regions — received the Queen’s Award for Enterprise on Thursday.
Specifically, the company — which was founded in 2002 — was given the international trade award and was recognized for its “outstanding continuous growth in overseas sales over the last six years,” according to The London Gazette.
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In fact, according to the government publication, Lovehoney’s overseas sales have grown 365% since 2015 and the percentage of sales exported has risen from 27% to 45%.
Lovehoney attributed some of its global growth to earning the license to create official “Fifty Shades of Grey” products, according to a press release.
Through that partnership, Lovehoney has several lines, including a collection celebrating the books’ 10th anniversary, the release said.
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“We are thrilled to have received official recognition from the Queen,” Debbie Bond, Lovehoney’s chief commercial officer said in a statement. “Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellnessa> brand.”<
This isn’t the first time Lovehoney has been honored by the Queen. In 2016, the company received the Queen’s Award for International Trade. At the time, Lovehoney’s co-founders met Queen Elizabeth and Prince Philip at Buckingham Palace when they received their award, according to the company.
