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Brooke Shields went topless for Jordache jeans.
(Cass Bird)
The campaign, titled “You’ve Got the Look,” aims to promote inclusion and body positivity. It will feature influencers and everyday women recreating some of the star’s signature poses.
Shields noted to People magazine that she was just 15 years old when she last modeled for a major denim campaign.
“I appreciate it more now,” the actress explained. “It’s such an honor to be my age and be represented. I feel the magnitude of it more. There’s a knowledge that comes with age, and this feels less like a job and more like a privilege.”
Shields added that she was very open with the Jordache team about her stance on retouching. She told the outlet that she wanted the photos to remain authentic for other women.
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For the Spring 2022 campaign, Brooke Shields made her stance on retouching clear.
(Cass Bird)
“It was important for you to see this is my 56-year-old body and to fight the retouching,” Shields told the outlet. “I’m always like, ‘You better keep it honest.’ And we did.”
Shields also revealed she had a no-nonsense approach to physically preparing for the shoot.
“I worked so hard with my trainer Ngo Okafor,” she said. “We did 5 a.m. workouts, but I wasn’t drinking so it was easier to wake up in the morning. I pushed it to the limit. My ego helped! I thought, ‘If you do these pictures and you are not happy with what you see, you’ll be hard on yourself.’”
It was 1980 when Shields appeared in a controversial Calvin Klein campaign. The then-teen famously said: “You want to know what comes in between me and my Calvins? Nothing.” The fashion shoot, directed by Richard Avedon, caused an uproar over perceived sexual innuendo in Shields’ performance. Both ABC and CBS banned the ad.
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Brooke Shields had a no-nonsense approach to physically preparing for the Jordache shoot.
(Cass Bird)
In 2020, Shields told Fox News Digital she had no interest in squeezing into the designer denim again.
“I can get into them, but it looks painful,” Shields said at the time. “I recently found them, [but] I think the last time I fit into them comfortably was probably while I was in ‘Wonderful Town’ on Broadway [back in 2004]. They’re so high-waisted.”
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Brooke Shields caused a stir when she famously posed for Calvin Klein.
(Alamy)
“When I was that age, I was built like a little boy,” the star continued. “I don’t have any desire to fit back into them. I’ve had two children and I’ve grown into a more womanly shape that I feel comfortable in and that I’m proud of.
“I’m celebrating who I am now, not trying to get the body I had when I was 15. One of the messages I want to share with other women is to celebrate yourself. Own your curves and strengths rather than trying to look like somebody else or be skinny. I’d rather be strong and fit than anything else.”
