Harley-Davidson is going electric … under a different name.
(Harley-Davidson)
The motorcycle maker is launching a standalone brand called LiveWire to sell its upcoming lineup of battery-powered bikes.
The company released a LiveWire model in 2019 under the Harley-Davidson name, but will follow it up with the first LiveWire-branded model on July 8.
The original LiveWire model is sold as a Harley-Davidson.
(Harley-Davidson)
The LiveWire motorcycles will be sold through dedicated dealerships that will initially open in California before spreading nationwide with a focus on urban markets.
The original LiveWire is currently available at a starting price of $29,799.
