NASCAR’s unusual Busch Light Clash at the Coliseum, held on a temporary track built inside the L.A. Memorial Coliseum, achieved its goal of getting eyes on the sport.
The Clash was held on a temporary quarter-mile track built inside the L.A. Memorial Coliseum.
(Jared C. Tilton/Getty Images)
Along with a nearly full house of over 50,000 fans in attendance on Sunday, about two-thirds of whom had never been to a nascar” target=”_blank”>NASCAR< Executive Vice President Michael Mulvihill.
The event and broadcast included performances by Pitbull and Ice Cube.
(Kevin Winter/Getty Images)
The viewer tally was also greater than the 3.214 million NBC pulled in for the NASCAR Championship race at Phoenix last November.
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NASCAR executives deemed the experiment a success and are considering doing it again next year while also exploring opportunities for other one-off events in non-traditional venues across the U.S.
